The Horologist — Microbrand Watch World
Histories, memories, and times forgotten
It doesn't matter whether it's a Rolex worth thousands of dollars, or just a Casio worth dirt cheap. What matters is that the watch means something, and wearing it means that you understand the emotion behind it and feel it come alive inside of you.
Convergence: A quick look at how independent watchmakers are reshaping the landscape of a growing industry
In an industry long dominated by traditional Swiss giants, a new breed of small, passionate, and agile players is revolutionizing the watch world. Dubbed microbrands, these independent companies are proving that, with innovative technologies, compelling designs, and affordability, they can shape a fresh, vibrant narrative in the horological universe.