The Horologist — automatic watches

It doesn't matter whether it's a Rolex worth thousands of dollars, or just a Casio worth dirt cheap. What matters is that the watch means something, and wearing it means that you understand the emotion behind it and feel it come alive inside of you.

In an industry long dominated by traditional Swiss giants, a new breed of small, passionate, and agile players is revolutionizing the watch world. Dubbed microbrands, these independent companies are proving that, with innovative technologies, compelling designs, and affordability, they can shape a fresh, vibrant narrative in the horological universe.

The grand meaning of watches have evolved. From once mere timekeeping devices, to their current sophisticated fashion statements and status symbols, watches have undeniably become their own identity. As the market becomes flooded with an array of options both from renowned and upcoming brands, watch enthusiasts now find themselves torn between two important aspects: luxury and functionality. As luxury watches exude status and prestige, functional timepieces prioritize practicality and performance. Let us delve into these unique characteristics and find out how they can be married.  Lux in Luxury: Luxury watches are symbols of being exclusive, elite, and they are synonymous...

Fashion is a part and parcel of our society. It has been seen since the dawn of human civilization. Of course, back then nobody called it "fashion." This was a concept that first took shape in the Roman Era or around 500 BC. Before this time humans would wear clothing to protect themselves from weather and climate conditions, or possibly as a cultural precept. An interest and market for clothing distinctions and a general mindset of fashion as a status symbol emerged greatly in the Renaissance period, and continued throughout the 1600s to the timeline of what we are more...