The Horologist — watches

In an industry long dominated by traditional Swiss giants, a new breed of small, passionate, and agile players is revolutionizing the watch world. Dubbed microbrands, these independent companies are proving that, with innovative technologies, compelling designs, and affordability, they can shape a fresh, vibrant narrative in the horological universe.

Fashion is a part and parcel of our society. It has been seen since the dawn of human civilization. Of course, back then nobody called it "fashion." This was a concept that first took shape in the Roman Era or around 500 BC. Before this time humans would wear clothing to protect themselves from weather and climate conditions, or possibly as a cultural precept. An interest and market for clothing distinctions and a general mindset of fashion as a status symbol emerged greatly in the Renaissance period, and continued throughout the 1600s to the timeline of what we are more...

The appeal of utilitarian watches lies in their versatility. They may have been designed with a specific profession in mind, such as the iconic pilot watches and military field watches, but that doesn't mean they can't be enjoyed by enthusiasts of all walks of life. 

In your mid-late 20s, you face the reality of being invited - and possibly attending - a wedding or two. A few years after that, you’d probably be attending so many weddings it’s hard to keep count. Maybe you’re even planning your own. Whatever stage you are, whether you be groom or bride, or simply a guest at a wedding, consider a mechanical watch. It may be unspoken, understated, and uncommon, but a timeless mechanical piece not only elevates your look, but completes the moment.