The Horologist — microbrands

In an industry long dominated by traditional Swiss giants, a new breed of small, passionate, and agile players is revolutionizing the watch world. Dubbed microbrands, these independent companies are proving that, with innovative technologies, compelling designs, and affordability, they can shape a fresh, vibrant narrative in the horological universe.

The grand meaning of watches have evolved. From once mere timekeeping devices, to their current sophisticated fashion statements and status symbols, watches have undeniably become their own identity. As the market becomes flooded with an array of options both from renowned and upcoming brands, watch enthusiasts now find themselves torn between two important aspects: luxury and functionality. As luxury watches exude status and prestige, functional timepieces prioritize practicality and performance. Let us delve into these unique characteristics and find out how they can be married.  Lux in Luxury: Luxury watches are symbols of being exclusive, elite, and they are synonymous...

In your mid-late 20s, you face the reality of being invited - and possibly attending - a wedding or two. A few years after that, you’d probably be attending so many weddings it’s hard to keep count. Maybe you’re even planning your own. Whatever stage you are, whether you be groom or bride, or simply a guest at a wedding, consider a mechanical watch. It may be unspoken, understated, and uncommon, but a timeless mechanical piece not only elevates your look, but completes the moment.

With the current rise of digital technology, there is no discounting the fact that smartwatches are booming in the modern economy. The big question remains: is there still a market for automatic timepieces?